Grand Junction Brand
BACKGROUND
Grand Junction Colorado's last attempt at rebranding was not embraced by the community. In 2016 they wanted to try again but needed to ensure this time it was positively received.
Role
Creative Director
TEAM
Steve Hanzic Mitch Morgan Frank Cuypers
GJ x Font Inspiration
GJ x Font Inspiration
GJ x Font set
GJ x Font set
GJ x Platorm
GJ x Platorm
GJ x Logo set
GJ x Logo set
GJ x Messaging
GJ x Messaging
CONCEPT
Grand Junction has its priorities in order, they put community and nature at the pinnacle of their priorities.
As a personality it's the kind of place that's not wedded to going one way over another, it’s the kind of place that goes where life leads.
Grand Junction was one of the most engaging community brand collaborations I have ever been a part of.
With the help of the DMO we ran workshops galore, offered digital surveys, we even offered locals a chance to get out of their parking tickets if they attended a brand session.
We uncovered that GJ is a bit like West World, a confluence of distinct individual characters, a nexus of traditional values and a refreshing new vibe united by a sense of community and love for nature.
All of this is what influenced every element of the brand, the unique logo forms, custom type face inspired by the land, the colour palette. Everything.
GJ x Brand elements
GJ x Brand elements
GJ x City signage
GJ x City signage
GJ x Messaging
GJ x Messaging
GJ x City signage
GJ x City signage
RESULTS
After a gruelling 3 months of touring the completed work at conferences, council session, community groups and more the brand was resoundingly embraced (even saw a few tears).
Since then the brand has continued to grow and is becoming more and more engrained into the fabric of the city.
