Unloan Uncrunch
BACKGROUND
Unloan, a new dgital home loan built by Commbank was new to the market and needed to make a statement in a highly competitive refinance market.
Role
Creative Director
TEAM
Bronwyn Galvin Steve Hanzic Rhi Abshoff Markus Tsang Unloan Marketing team
Bangers and mash 30"
Bangers and mash 30"
Marco Polo 30"
Marco Polo 30"
Bangers and mash BTS
Bangers and mash BTS
Marco Polo BTS
Marco Polo BTS
CONCEPT
Interest rates were rapidly on the rise, Australian's everywhere were feeling the pinch. Strange thing was, too many people were sitting back, doing nothing about it. So the idea was simple, get people to see how ridiculous ignoring such an obvious problem was, especially when the solution is right in front of you.
We drew in our audience visually by hamming up the problem, we converted them by presenting Unloan as the simple solution to undo it.
The campaign saw people crunched and un-crunched in a different way in every single format custom to the shape and size. We saw people cramped in banners, billboards, digital display. You name it we had a crunch to fit.
A really fun, and tricky series of shoots.
Street furniture
Street furniture
Social adaptions
Social adaptions
OOH
OOH
Radio
Radio
Everywhere
Everywhere
Results.
By the end of the campaign Unloan went from out of nowhere to become the second largest digital provider in Australia and the fastest growing provider in history.
Unprompted awareness went from 0% to 5%. After 6 months of running some of the core assets maintained an 60%+ completion rate.
