Sheridan Sustainability
BACKGROUND
For Sheridan, all people saw when they looked at their range were dollars signs and thread counts. Our task was to elevate the conversation to a broader understanding of quality.
Role
Creative Director
TEAM
Steve Hanzic Nev Fordyce Andrew Torrisi
MTB launch film
MTB launch film
THE IDEA
People are seeing more and more value in sustainability, fortunately Sheridan sheets have unrivalled environmental credentials so why wouldn't we attract more and more people and show how all the different aspects of quality in our range contribute to a better tomorrow for all.
We set out to show there's more to look at when it comes to Sheridan sheets, way more than just thread count. To achieve it we painstakingly styled our sheets to create the beautiful landscapes buying them would protect.
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Street furniture
Street furniture
Insitue
Insitue
Results.
I never wrote down any specific number so your just going to have to take my word for it the campaign triggered a massive boost in sales and reputation score just weeks after launch.
This is great, but what I'm most proud of is that through the creative process Sheridan actually stepped up it's already category leading environmental credentials. Introducing new ways a consumer can trace the sustainable production of it products.
