Korea's Magic Word
BACKGROUND
KTO wanted a promotional campaign that put itself on the Australian consideration set
Role
Creative Director
TEAM
Jason Hoh Pia Easton Gual Barwell
Entry 15"
Entry 15"
Airport Digital OOH
Airport Digital OOH
Social Cutdowns
Social Cutdowns
THE THINKING
South Korea has a lot to offer many go unaware of. One of these hidden gems is the secret to unlocking a more rewarding experience, all you have to do is take the time to learn how to say hello in Korean and the community will bend over backwards for you. So we figured we better hurry up teaching Aussies how to get more rewarded.
OVERVIEW
We turned every placement into a chance to teach our audience how to say hello, while showcasing South Koreas broad range. To show how rewarding a little effort can be saying the words gave you 10x the enties. Our website had speach recognition, we created interactive ads and OOH and went all over social.
Voice activated website
Voice activated website
Digital OOH
Digital OOH
Digital OOH Variations
Digital OOH Variations
RESULTS
Within a week of the 4 week campaign we exceeded the entry KPI's set by client. Not bad considering we made them work for it.
A fun production result, the entire campaign was made using only the clients existing still photography. We used a myriad of AI tools to make them feel like videos.
