Artline Extreme Measures
BACKGROUND
Artline was looking for a campaign platform that could prove their pens and markers are superior to the rest.
Role
Creative Director
TEAM
Gual Barwell Pia Eastern
30" Artline 200
30" Artline 200
30" Artline 70
30" Artline 70
THE THINKING
Each of Artline's pens and markers have a quality measure that far surpass its competition, some can write for 2 km in one go, some dry faster, some can write on anything and some can take a hell of a beating. They are so good just saying it wouldn't do them just justice, so we created a series of extreme measures to show Artline is up to any challenge.
HOW IT WORKED
Starting with the Artline 200 and the Artline 70 we developed a series of challenges to showcase their unique USP. For the Artline 200 we commissioned Artist Sindy Sins to show how far 2km's of ink can go, for the 70 we took it to a construction site, wrote on every surface we could find and gave it a hell of a beating.
30" Artline 70
30" Artline 70
30" Artline 200
30" Artline 200
HOW IT ROLLED OUT
The platform is ongoing with new extreme measures different pens and markers continually being rolled out creating, content, TV, OOH, social and internal communications.
