MQU to the power of us
BACKGROUND
Macquarie University was looking to create a long term advertising platform that set it apart from the run of the mill communications often seen in the market.
Role
Creative Director
TEAM
Steve Hanzic Nev Fordyce Dan Smith
You to the power of us 60"
You to the power of us 60"
Experience to the power of us 60"
Experience to the power of us 60"
Business to the power of us 60"
Business to the power of us 60"
Courses to the power of us prototype
Courses to the power of us prototype
CONCEPT
Macquarie University stands out with its open education system that allows students access to various faculties beyond what is traditionally available. You could say this open collaboration is their human formula to success, so to form the basis of their ongoing brand platform, we made it one. You to the power of Us.
The integrated campaign consisted of film, OOH, social, digital. It was also embraced on campus appearing everywhere.
The platform was written with a three year evolution plan building out the story and expanding into course specific activities and partnerships.
Results.
The year of launch saw Macquarie exceed all it's application KPI's. It's been over 4 years and the You to the power of us platform continues to live large in all of it's external and internal communications
