BACKGROUND
Sheridan wanted to create a brand platform that could encompass all their activity for a number of years.
Role
Creative Director
TEAM
Steve Hanzic Nev Fordyce
Much has been written about what it takes to be successful. But typically one thing is overlooked – sleep. Even though research proves its value, people like Arnie tell his fans to ‘sleep faster’. It was clear that sleep needed some high performing celebrities to tout the benefits of high quality sleep.