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Sheridan Tonight Makes Tomorrow

BACKGROUND

Sheridan wanted to create a brand platform that could encompass all their activity for a number of years.

Role

Creative Director

TEAM

Steve Hanzic Nev Fordyce

Season launch 30"

Season launch 30"

Manifesto

Manifesto

THE IDEA

Much has been written about what it takes to be successful. But typically one thing is overlooked – sleep. Even though research proves its value, people like Arnie tell his fans to ‘sleep faster’. It was clear that sleep needed some high performing celebrities to tout the benefits of high quality sleep.

Express creativity 15"

Express creativity 15"

Endurance 45"

Endurance 45"

Sustainable 45"

Sustainable 45"

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