Konica Minolta Identity System
BACKGROUND
Konica Minolta was looking to develop an Identity system to evolve the look of their brand without adjusting the logo.
Role
Creative Director
TEAM
Carmila Carmody
Konica Font Background
Konica Font Background
Konica Bold
Konica Bold
Konica Regular
Konica Regular
OVERVIEW
Way back in the days where people used printers Konica was a big one. They had a distinctive logo mark so we decided to start there to create a unique complementary typeface that could do a lot of the heavy lifting for the design system.
VIBRANT AND SIMPLE
Konica was famous for simple printers with amazing colour reproduction, so we developed a vibrant yet simple illustration style that could compliment what every messaging they needed to deliver.
InPrint Magazine Art Direction
InPrint Magazine Art Direction
InPrint Layout Example One
InPrint Layout Example One
InPrint Layout Example Two
InPrint Layout Example Two
InPrint Layout Example Three
InPrint Layout Example Three
FOOTNOTE
Haha I know this is an old one but found it in my archive and I remembered it was actually the first fonts I made for a commercial product. Bit of Nostalgia.
