Ebay Gift'd

BACKGROUND

Ebay was looking for a Christmas campaign that encouraged Aussies to join the platform and do their Chrissie shopping online.

Role

Creative Director

TEAM

Steve Hanzic Nev Fordyce

The Master of More for Less

The Princess of Perfect Gifts

The Don of Deep and Meaningful

The Sultan of Summer Xmas

The Lorde of the Latest and Greatest

OVERVIEW

Every Christmas we see the same saccharine stories, tropes and meaningless montages. And yes, while you can get meaningful gifts on eBay, it just didn’t seem right to talk about it. What felt right was talking about the people buying the gifts – those who are smart, cunning or sneaky enough to shop without putting in all the leg work.