Steve Hanzic /// Advertising /// Branding /// Place
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Presets No Fun Interactive film clip

Working with Google labs, we crafted a unique storytelling experience for The Presets' new release. Viewers were able to orchestrate their own version of the song by controlling the position of the cube. Projected onto the six sides of the cube, was an evolving visual story accompanied by elements of the music. By moving the cube certain elements were bought into focus and other removed, enabling for a truly unique experience for all visitors.

http://nofun.thepresets.com/