The Lexus RC-F is an exhilerating car to drive, it literally gets your heart racing.
The problem is, when people think of Lexus, this is far from a first thought.
Tackling this head-on, we created a one-off car that in real time could visualise the drivers heart rate as they drove it.
Working closely with LumiLor we developed the worlds first bio-luminecent car. Instantly changing how consumers look at Lexus.
THE CAR WITH A HEARTBEAT WAS BORN