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Steve Hanzic :: Creative Direction
  • CREATIVE DIRECTION
  • ARCHIVE
  • INFO

Showreel

Amazon Easy AZ

When Amazon first entered Australian shores in December 2017, consumers were somewhat underwhelmed with the range (or lack thereof) available. Since then, the algorithm has been learning from customer behaviour and more brands are now selling onsite. They have built up their range dramatically. We therefore need to change current consumer perception by encouraging people to try Amazon.com.au by overcoming current barriers through building awareness and driving consideration that we now have over 60 million items and growing.

To do this, we set out to make Amazon relevant to the lives of ‘Everyday Australians’ by making it unmistakably Aussie through relatable insights delivered in an unexpected yet clever way. Australia is a unique place. Our lifestyle proudly demands a list from A to Z that is different from the rest of the world. Our unique sense of humour unites us all, as does our laidback attitude. We show that Amazon has Australia’s A to Z ready to go and it’s so easy it makes us feel like ‘Everyday Heroes’ with every order. Everything you need, easy az.

Lexus Heart Racer

The Lexus RC-F is an exhilerating car to drive, it literally gets your heart racing.

The problem is, when people think of Lexus, this is far from a first thought.

Tackling this head-on, we created a one-off car that in real time could visualise the drivers heart rate as they drove it.

Working closely with LumiLor we developed the worlds first bio-luminecent car. Instantly changing how consumers look at Lexus.

THE CAR WITH A HEARTBEAT WAS BORN

David Jones Now it feels like Christmas

Foxtel Now Box. Stream Beautiful

Optus Clever Buoy

LAUNCH SITE

Macquarie University You to the Power of Us

SGIO Don't Ignore the obvious

CBA Your time in super

To most young Aussies just the thought Superannuation is enough to put them into a micro coma. It feels so intangible but is that just because they don't quite know the magnitude of what they put in? Sure we know 9% of our wage gets locked away each week but what's more compelling is the fact that that equates to roughly 45 and a half minutes each and every work day.

Presets No Fun Interactive film clip

Working with Google labs, we crafted a unique storytelling experience for The Presets' new release. Viewers were able to orchestrate their own version of the song by controlling the position of the cube. Projected onto the six sides of the cube, was an evolving visual story accompanied by elements of the music. By moving the cube certain elements were bought into focus and other removed, enabling for a truly unique experience for all visitors.

http://nofun.thepresets.com/

Game of Thrones Exhibition

DELIVERABLES
UI/UX Design
Interaction Design
Animation

THE CREW
John Jordan
Anton Posa
Fabio DAguanno
Nick Cellini
Roger Chapman
Nathan McKean
Kate Best
Russell Taylor
Steve McCabe

 

NRMA Sam Thaiday at Home

Lexus Smart Billboards

In a saturated marketplace of stuffy, established luxury manufacturers, Lexus gave birth to a new breed of SUV. But, we had one problem, Lexus itself was seen, at least by some, as a stuffy and established company with it’s roots tied to Toyota.

We decided to shake this perception up a little, by giving the public a taste for the smarts and passion that lie at the heart of Lexus – the pursuit of perfection.

One day in December 2015, Australia woke up to massive billboards in our capital cities which spoke to them. Using innovative car-recognition technology, we served personalised ads to owners of our competitors cars – informing them that something new has arrived. We also used other data sources such as weather, time and traffic monitors to personalise the messages even further.

And for owners of the new Lexus NX, we gave them a little message of love as they drove past, catching the eye of many jealous drivers.

ebay Join the Gift'd

CBA Wallet Run

Bad Reality Interactive Film

Stonefield is an Australian rock band made up of four sisters, The Bad Reality film clip is a bit of a murder mystery, what we thought we'd do is add a little bit more interaction to those visit the Stonefield site by revealing a little more to the story, the ability to rewind and fast forward without affecting the sound and jump to extra scenes to gather extra information. You can check it out here.

DELIVERABLES
Art Direction
Interactive Design

TEAM
Steve Hanzic
Nev Fordyce

LAUNCH SITE 

NRMA Ultimate Bronco

CBA Investorville

DELIVERABLES
Art Direction and Design
Branding
Corporate ID
UI Design
Illustration
Advertising
Game design

PROJECT TEAM
Steve Hanzic
Jackie Lee-Braylee

LAUNCH SITE HERE
 

 

Fashion Targets Breast Cancer

Fashion Targets Breast Cancer raises income to support research projects into breast cancer in women 40 years and under. This is achieved through selling select fashion ranges in supporting stores. The campaign follows a relatively consistent formula each year celebrities + fashion. Funny story about this project is just before we were ready to go to print, Melbourne Tourism released a freakishly close logo to our original lock up. I redrew and executed a new solution overnight.

DELIVERABLES
Design and direction
Branding
Corporate ID
Advertising
POS
Digital
Promotional

PROJECT TEAM
Steve Hanzic
Blair Mac
Simon Murray

TED The Clean Crisp Taste

DELIVERABLES

Art Direction
Advertising

PROJECT TEAM
Steve Hanzic
Alison Spirkovski
Alex Trochet
Luca
Deanne Cheuk

Solo Game On

DELIVERABLES
Branding
Corporate ID
Advertising
Digital
Promotional

CBA Off Field Legends

Showreel

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Amazon Easy AZ

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Lexus Heart Racer

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David Jones Now it feels like Christmas

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Foxtel Now Box. Stream Beautiful

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Optus Clever Buoy

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Macquarie University You to the Power of Us

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SGIO Don't Ignore the obvious

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CBA Your time in super

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Presets No Fun Interactive film clip

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Game of Thrones Exhibition

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NRMA Sam Thaiday at Home

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NRMA QLD

Lexus Smart Billboards

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ebay Join the Gift'd

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CBA Wallet Run

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Wallet Run Kinect Game

Bad Reality Interactive Film

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NRMA Ultimate Bronco

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My Movie

CBA Investorville

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Fashion Targets Breast Cancer

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TED The Clean Crisp Taste

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Solo Game On

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CBA Off Field Legends

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